Adalida B.

Product Builder

SF, CA

I specialize in early-stage product strategy and turning messy ideas into systems teams can actually build, using data and real workflows as inputs.

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Founder
B2C
Product
Iteration
GainTain
Product Built 0 → 1
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Service Design
Systems
Operations
Invibe Esthetics
Service platform redesign
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Data
Patterns
Interpretation
Project ECHO
Interactive data analysis

Testimonials

  • Adalida has a strong bias to action. I felt like I had a thought partner, not just a designer. Because of that partnership, we were able to ship.

    RP
    Ricardo Piro-RaelCo-founder & Engineer
  • Adalida is so kind, patient, open minded, and knowledgeable. My sales and bookings have increased significantly, bringing so much growth to my business. HIGHLY recommend!

    AH
    Andria HerreraOwner, Invibe Esthetics
  • What Adalida learned and accomplished at Project ECHO is very impressive! I've never seen anyone so excited to get work before. She's a great utility player.

    JA
    Jeanette Acosta FresquezManager, Project ECHO
  • Adalida was truly heaven sent. Once I had a real website, clients trusted my business more and I was able to close bigger deals.

    AD
    Armando DiazOwner, Airbrush Art
  • Adalida is decisive, practical, and focused on progress.

    ML
    Mariana LucchesiMentor, Women in Design
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Let's book an intro call

Have a project in mind? Let's have coffee and chat about how we can work together.