Querque Candles
Role
Product Consultant / Designer
Led brand identity design including logo, color palette, and visual guidelines for packaging and digital use.
Overview
Querque Candles needed a versatile brand identity for both product packaging and online marketing. I designed a custom logo, color palette, and visual elements optimized for sticker printing, social media, and a future Shopify store, ensuring a cohesive and professional brand presence.
The Challenge:
Querque Candles needed a distinct brand identity to establish a recognizable presence across product packaging, online marketing, and a future Shopify store. Without a cohesive visual identity, creating branded stickers for candles, launching an online store, and promoting the business effectively was a challenge.
The Solution:
I designed a cohesive brand identity, including a custom logo, color palette, and visual elements, tailored for both product packaging and digital use. The design was optimized for sticker printing, online marketing, and future website integration, ensuring a consistent and professional look across all touchpoints.
Brand Principles
Vision Board
Color Palette
Type Guidelines
Proportions and Padding
Considerations
Next Steps: Website Development
Key Takeaways
Every project is a learning opportunity—Querque Candles was an opportunity to refine my design process, client management, and eCommerce knowledge.
AI for Rapid Iteration. Used AI to rapidly generate design concepts alongside client feedback. While AI didn't fully capture the vision, it streamlined early iterations and saved time on unused concepts.
Navigating Client Work. Balancing design work with client management was a challenge. Navigating proposals, payments, and timelines highlighted the importance of clear expectations and firm contracts.
Shopify Insights. Although unpaid for Shopify work, the project provided hands-on experience with the platform, reinforcing its value for eCommerce design.